1 on 1 with
These kids are the young George Floyd’s, the Breonna Taylor’s, and the Ahmaud Arbery’s. This has been a concrete action step that makes a change in our community RIGHT NOW, during these difficult times.
Basketball Operations Manager
Lay-Up Youth Basketball
My role is to manage everything involved in our summer and school year basketball programs. This includes tasks such as:
Lay-Up is currently in the process of revamping our entire organization.
We just finished hiring a full time team, we are rebranding everything including our logo, website, and gear, we are developing big time partnerships and some great initiatives, and we are completely redesigning our on- and off-court curriculum.
As an organization our goal is to offer on-court development at the same level as a paid program, and to have all of our off-court programming be within the culture of basketball – fashion, music, technology, arts, etc!
I started this role in February, and since COVID happened in March, our team has been hard at work to develop a full virtual summer curriculum!
We have developed two 4-week sessions (July 6-31, August 3-28), that will accommodate 150 participants in each.
Just like school they have 5 days of programming: 2 days live skill sessions on Zoom, 1 day off-court activity on Zoom, and 2 days of challenges via Google Classroom to do at home on their own. Our programs has a 1:4-5 coach to participant ratio. The small groups emphasize intentional interaction. Each participant receives a branded Lay-Up gym bag with equipment for on and off-court activities such as yoga mats, journals, a basketball, jump ropes, and other great equipment!
Because of COVID-19, we haven’t had a lot of “typical” days since I started this role, but overall it includes a lot of basketball and youth development research, a lot of meetings and conversations with programming partners and my coaches, and a lot of creativity in how to best serve our youth in these changing times.
That is such a hard question!
I love playing, and of course I miss it, but basketball has always been a vehicle for me – a way to tap into opportunity and resources to grow as a person and build my life. So I still play for fun, but playing NCAA/professionally was not my favourite role.
Coaching was extremely rewarding, and much more focused – I had one team of players, one group of coaches, and everything was focused on how to win games and improve as a unit. Since it was in a Power 5 conference, there were a lot of perks, but it was also very demanding. It necessitated constant availability and investment.
As a scout, it was really overwhelming trying to juggle so many different players and parents, coaches, programs etc. I enjoyed it because I was in a gym EVERY day, and the impact on young women’s lives was what motivated me the most. Showing girls that they can take this as far as they want, and planting that seed and that dream at a young age is so important. It has been proven to cause lower drop out rates from sport between grades 6-9, increased confidence, increase mental and physical health, and there are so many more lifelong and life changing benefits when girls are active!
In my current role, I am using what I’ve learned from every step in my journey, and I’m learning and teaching basketball from a whole new angle – as a vehicle to navigate and maximize on life! Every other job I’ve had, ball was life. In this one, ball is a tool for life, and that is something I’m so passionate about. I’m also extremely thankful for the opportunity to impact the youth in the community and provide resources and opportunity for a better life to the ones who “need it most”.
My favourite role that I’ve had in the basketball industry is my current one working with Lay-Up. Not only do I have an amazing team who I learn from every day, but I’ve been able to use my learnings and experience from my higher level/elite basketball coaching, and combine it with best practices for youth development, trauma informed coaching, and using the game as a transformative tool to change lives in the community.
theScore will be working with us in a few different capacities, but most immediately they will be helping us with our coach training for this summer, and they will provide an off-court activity for our players. Our programming partners enrich our organization in many ways! Many contribute through engaging in relevant off-court activities, some through coach training support, some are investing in our girls only programming, others provide resources, knowledge, and professional development opportunities.
On our Instagram highlight, you can also see we had a shoe design contest with Mack House Inc. We used their coloring pages, and our winners got free Air Force 1’s and a home shoe design kit from Mack House!
This job has changed my life, especially in this time.
Our team created a full virtual summer curriculum for our youth to be able to do in their home. These kids are the young George Floyd’s, the Breonna Taylor’s, and the Ahmaud Arbery’s. This has been a concrete action step that makes a change in our community RIGHT NOW, during these difficult times. I’m proud to say that our registration filled up in about a week – 150 participants!
Not only are we providing the activities and curriculum free of charge, but there will be ZERO systemic barriers keeping kids from participating – we are providing laptops for those who did not have access to technology, the gym bag will fully equip every kid to participate and be engaged in all of programming, we are hiring minority coaches and working with black-owned businesses etc.
Beyond this summer and these immediate steps, Lay-Up is ensuring that every area of our organization and programming reflects that we stand against anti-Black racism and stand for anti-racism. See below for our statement:
Black Lives Matter.
On and off the court that is our commitment. We see and feel the pain. We see and feel the injustice here and abroad. There is a call to action and a call for change and we stand against anti-Black racism and stand for anti-racism.
Our work now is ensuring that every area of our organization and our programming reflects these values and is consistent in these actions.
To everyone in the Lay-Up community, we know that the game of basketball is a safe space and a sanctuary. We believe that the power of sport can be transformative, and our goal is that Lay-Up can be a part of the transformation we need through the game that brings us together.
Personal development is built into basketball development – learning to be punctual, being attentive to detail, working as a team and to collaborate, communicate, and to learn to lead as well as follow are all REQUIRED in order to be a great basketball player.
The challenge in my role is training our coaches to recognize opportunity for these teachings live during the drills, and to communicate these life skills in an age and developmentally appropriate way for participants. They have to be able to do this while also having a trauma informed approach. I’m in a new management role, so I’m using my previous team captain and leadership experience, while continuing learning how to best support, challenge, and promote growth in the people I’m working with.
Micaëlla Riché is new to management but a veteran in leadership. Micaëlla Riché alongside Lay Up Basketball are taking action to create a priceless impact in the community and in the lives of our youth. I have the upmost respect for her mission to use basketball as a vehicle to transform the lives of her athletes and her employees as well. Basketball has always been a universal language and therapy for athletes, fans, and staff all over the world and I’m so happy that she is able to provide that for my community. I hope her initiative encourages you to make a positive impact in your community too! After all, “Intelligence plus character, that is the goal of true education.” – Martin Luther King Jr.
The ULTIMATE SPort MAnagement (SPMA) Hub for athletes, coaches, scouts, agents and the PLAYER SIDE OF SPORT.